Expertise in designing, creating and tracking user experience on the web; continually keeping up on the latest developments as not only an industry professional, but avid user and fan.
Consultant helping clients leverage multiple channels of social media through integrations of real-time feeds. Assisting in cultivating and displaying information regarding a client's interest, industry, or topics they feel helps build their visibility or extends their brand. Includes best practices, formats in making the best of unique platform APIs (web 2.0 application programming interfaces), tracking, and other ways of leveraging the web through crowd-sourcing.
Utilizing The Home Depot's position with how-to book series and marrying that to their website as a way of cross-selling between do-it-yourself cost savings and direct product sales and information. Included aspects of art direction in product categories, initial layout of categories, product image inventory, coordination with Home Depot product managers, and set-up of photo shoots where additional shots were needed.
Took not one, not two, but three high-end hors d'oeuvres companies into the online sphere of product information, sales, and visibility. Projects varied, from initial studies, website branding and art direction, coordination with backend solution providers, employee and customer service training. Additionally helped design and launch email marketing campaigns based on branding that was created boosting sales numbers.
Aided in art direction and consulting on State University of New York at Oswego website. Process included cutting through bureaucracy, advocation of necessary web standards such as ADA (American Disabilities Act) and Section 508 (Federal and State policies on access), conversion of CMS (content management systems), and testing. Additional to their web site launch was a mobile web launch.
Helped design and launch Adobe Classroom in a Book series into the online world. Included overall project management, art direction, working with instructional oversight team, creation of interfaces, and working with testers to ensure a good user [student] experience.
Worked with UPS in their efforts to create an online repository of all their various branding for use with employees, vendors, and other third-parties with the need to access information. Includes managing team, database research and some minimal art direction based on templates, and the eventual creation of internal and external guidelines.
Worked with Oswego Health in securing CMS and assisting in implementing multiple, secure, backend databases from multiple vendors that provide healthcare information used by medical, patient, and employee access. Includes branding efforts with other agency of record for web work - I had originally created their branding and identity.
Created new brand and identify for web launch of a new government services agency Webster Data Communications. Worked with main corporate team to create a website they could feel confident about in the highly conservative and regulated United States government. Includes art direction, procuring backend vendors and working with security clearances.
